Join the club. Why must AL insist upon repeating this tactic?
Just to jump in and put this out there, it's not and never is a "tactic". We had no idea releasing a standard Blu-ray version of each may be something we could even do when we announced we'd be releasing the films over a year ago.
As I say in the blog post linked at the top of the listing (for anyone who hasn't seen it:
Persona 3 Movies 1-4 standard Blu-ray releases coming 2018 – All the Anime ) it's worth pointing out that this is a bundle of four different releases that are coming out next year.
Persona 3 Movie #1 w/ Limited Art Box (SRP: £24.99)
Persons 3 Movie #2 (SRP: £19.99)
Persona 3 Movie #3 (SRP: £19.99)
Persona 3 Movie #4 (SRP: £19.99)
This bundle offer is the only way you'll be able to buy all four together. You'll have to buy them individually after. At the end of the day, it's literally four individual amarays and you can store them in a box. It doesn't come with Collector's packaging or any of the booklets included in the Collector's Ed. sets. Hence the term "standard edition" Blu-ray.
We're super proud of the Collector's Edition releases; they're the only English language releases outside of Japan - I'm not counting the Aniplex US versions which (as far as I'm aware) are the Japanese versions with English subs as an option on the discs. We worked our hardest to make a release of each film Persona fans and anime fans in general would be happy with at an affordable as possible price; and I feel we achieved that! (That's backed up by the fact two are now out-of-print and the final two are getting very close to that as well.)
Previously we could only release them each on Blu-ray as a Collector's Ed. sets. That wasn't a tactic, that's a fact. Now we have clearance to release these as standard Blu-ray sets. It's different rules for different titles as to if/when that can happen. For example, we know a whole bunch of people want us to release standard BDs of Sword Art Online II. We don't have clearance to do that and to be honest don't know if/when we will.
The standard BDs are not ever meant to come across as a dirt cheap "better" version of what the Collector's Ed. was; that's your personal perception of this. But if that's the way you feel, we can't change that.
The fact the Persona 3 movies have sold so well is a reason why we're able to bring the films out on standard Blu-rays now
I do want to add that we really appreciate each and every person who bought the Collector's edition versions of the Persona 3 Movies! Because without you guys the standard edition versions may not even have been possible