Microsoft aren't the first to try for that. It's not gonna happen until EVERYONE has decent broadband speed, but remember that they consider the majority of their customer base to be located in the US. Some of the worst broadband offerings are over there and they're more likely to have Google restart the Google Fibre thing and then get in bed with them to roll it out. Internets too crap otherwise. PlayStation have PSNow (which has limited offerings as I'm sure people know) and UbiSoft, EA and Steam are all sacking it off now their CEOs have been told to shutup and make more DLC.video games as a service which Microsoft are pushing with their next console.