ayase said:
Rui said:
Joshawott said:
In regards to marketing, do even the male-targeted shows receive that much? I admittedly don't buy Neo or MyM, but the most I've seen outside of pushes on their own social media channels were adverts for Dragon Ball Z in a variety of magazines just before MangaUK started releasing it here.
Yeah but they create a laddish environment on their social media channels so even talking about something fluffy-sounding (even though it isn't) like Princess Tutu would cause everyone to tune out. FUNimation actively target shows to specific demographics, whereas Manga UK seem to work with the crowd already following them and nothing more.
Could it be less a case of the female market being ignored and more a case of the UK mass market being targeted? Perhaps a majority of UK anime consumers have a preference for more male targeted (in Japan) shows and what you've termed "laddish" culture regardless of their own gender? While of course everyone has their own individual tastes and there are guys who are into those female targeted shows too, I do get the impression that women in the UK seem less into "girly" things than women in Japan.
As with the discussion in the GitS live action topic, isn't it a self-fulfilling prophecy? The mass market here prefers less girly things because there's barely any girly stuff available for them to get into in the first place. The fact that MVM keep deliberately picking up otome game adaptations and shoujo hits implies that people are buying enough of them to make them worthwhile.
Since I'm old I cut my teeth on all of the ultraviolent, sexy male-orientated shows, so of course I like that stuff or I wouldn't be here. I think other potential shoujo fans around here are the same; they're people who also happen to enjoy traditional male-orientated fare. But with manga (which doesn't exclusively target an imagined 'dominant' demographic) you see a lot more variety in the kind of people buying the books and I think that's much healthier for the industry in the long term - as well as being more interesting. The feverish excitement here around Anime Limited's HAL release during the Christmas sales showed that a good show in a very fluffy, romantic box doesn't necessarily mean a death sentence for its appeal amongst Brits. Similarly if you go to Expo there is an insane amount of fan support for shows like Ouran, Hetalia and anything CLAMP which never seems to translate into more support from the local industry.
I listened to a pair of podcasts once which had Jerome and the folks at FUNimation talking about the same show, independently. Here's a paraphrased summary from memory:
FUNi: This show didn't do all that well when we first launched it and we were scratching our heads, so we relaunched it aimed at the female audience and it ended up meeting our expectations.
Manga: We acquired the show as normal and then afterwards we realised it was female fans in Japan who were buying all of the merchandise - uh oh! We went ahead anyway and it sold terribly in the UK.
The FUNi version sold fine and led to BD versions of the following adaptations. The Manga version, which they insisted on releasing in their usual way? Season 2 went DVD-only with missing content and the series was rarely spoken of again. It was dumb of them to pick up a title like that without doing a scrap of research first or pitching it at the right market in the first place, admittedly, but their release mirrored FUNimation's first (failed) release and they didn't ever think about how to try to get the word out beyond their regular group of followers. Which was the wrong demographic because they don't target any others. Heck, they'd probably have been better off borrowing MVM's followers for their pitch.
Maybe I'm too idealistic but I thought the entire purpose of local distributors was to use their native UK expertise to find titles markets beyond the ones they'd have if some faceless corporation in Japan was publishing overseas themselves on a conveyor belt. When that isn't happening I think it's the distributors at fault, not the fact that UK demographics are somehow radically different to those elsewhere in the world.
R