As long as a release makes me feel like it's worth the price, then I'm fine with the expense (granted it's not stupid like the first JP Tiger & Bunny blu-ray, which only had the first episode 1 9.9).
In regards to Madoka Magica, the Volume 1 Blu-ray standard edition is $39.98, which is roughly £25.32 (RightStuf price. RRP is $49.98 - £31.66). If we take a look at some of the UK pricing for Blu-rays, we'll know that it is a very good price. The only reason that becomes expensive for us is that we have to pay $10 (£6.33) international postage and risk customs - but that's not Aniplex USA's responsibility; that's ours as importers.
Looking at the Limited Edition, it's online price $74.98 (£47.50). Yes, that is a price difference of $35 - almost double. However, Limited Editions are aimed at the existing fans and collectors who would want the first soundtrack CD, the small booklet, the poster, the postcards and the stickers. Also, the LE contains the DVD as well as the Blu-ray. If you bought the regulars of both of those together, it would cost $69.96 (£44.34).
So if you're a casual fan, you only have to pay $29.98 (£19) for the volume 1 DVD or £39.98 (£25.32) for the Blu-ray of volume 1. The only difference with us is, as importers, we have to pay international postage and risk customs catching us. For the Americans, that's actually a pretty sweet deal in my opinion.
In terms of the packaging, I do think that Italy has the best deal in regards to the Madoka limited edition (Especially in price: €38.18 or £31.98. Shame about the lack of an English language track eh?).
I know a fair few people have been complaining about the lack of a Chipboard box in Aniplex's Madoka release, so hopefully it is something they consider in the future. I'm not fussed myself, but I do adore the Haruhi box I got with Beez's volume 1 LE.