Step 1 to improve Manga-Anime Guardians Anti-piracy project:
Add International distributors to your Manga-Anime Anti-Piracy Committee list.
Step #2 to improve Manga-Anime Guardians: create outreach programs 2 educate your international audience on why the official release matters
Step #3 to improve Manga-Anime Guardians: Stop being polite! 1 minute of "arigato" doesn't cause me to take action. Why is this important?
Step #4 to improve Manga-Anime Guardians: Call out the illegal sites. Put them on notice. Once they know the spotlight is on them they worry
Step #4 to improve Manga-Anime Guardians: Did you know FUNimation has a team of 4 people & consultants doing anti-piracy efforts? Contact me
Step #5 to improve Manga-Anime Guardians: Fans want to support the industry. Tell them how. Peer pressure is 1 of the best anti-piracy tools
Step #6 to improve Manga-Anime Guardians:
You will always compete with free. Focus on presentation, ease of use and people will choose you.
Step #6 to improve Manga-Anime Guardians: You need to police counterfeit merchandise. Even at Anime Expo our Anti-Piracy team saw bootlegs
Step #7 to improve Manga-Anime Guardians: You need a spokesperson for every country or territory. US otaku act different than Japanese otaku
Step #8 to improve Manga-Anime Guardians:
In plain English/Japanese, tell them why.
Why does this matter?
Why should they care?
Why?
Why?
Step #9 to improve Manga-Anime Guardians:
Estimate the amount of torrents & illegal streams are shown each day and compare to legal streams
Step #9.5 to improve Manga-Anime Guardians:
Estimate the lost revenue to the studios & how many anime series could have been produced w/$
Step #10 to improve Manga-Anime Guardians:
"I can't wait for "x" on Blu-ray, I'll torrent"
Show how this decision effects the industry
You compete against free with consumers who don't care where the content is coming from.
The most important issue.
PERIOD.
You live in a society of "NOW."
You compete against time.
You compete in an internet culture without borders.
There are illegal streaming sites that look professional. A lot of times fans don't know they are at an illegal site.
A lot of illegal sites are not based in the US now. Most are international where legal proceedings are more difficult. Cat and mouse game
Also, as companies, we ALL have to understand fair use and the remix culture. I LOVE AMVs and parodies.
I've gone to Anime Weekend Atlanta for vacation twice specifically for their AMV programming.
Peer education and peer pressure is the best way to thwart piracy.
We need to focus on tools and resources to make this possible.
In 2008 several reps and lawyers from the US anime companies tried to make the case for this type of group to Japan. There as no traction.
I am glad that this is happening, don't get me wrong. I just want to help their learning curve.
It's all about policing counterfeits and piracy.
It will always be here, it will never go away. But you can reduce it.
Step #11 to improve Manga-Anime Guardians:
Report illegal streaming search results from Google.
We do this EVERYDAY
https://www.google.com/transparencyrepo ... rtainment/
Step #14 to improve Manga-Anime Guardians:
Read the following:
Free by Chris Anderson
http://www.amazon.com/Free-Smartest-Bus ... 0043RT912/ …
Blueprint to compete with free
Step #15 to improve Manga-Anime Guardians:
Read
The Master Switch: The Rise & Fall of Information Empires by Tim Wu
http://www.amazon.com/Master-Switch-Inf ... 307390993/
Step #16 to improve Manga-Anime Guardians:
Read
Appetite for Self-Destruction: Spectacular Crash of the Record Industry in the Digital Age
All 3 books talk about disruption.
New technologies affect old business models. If you don't adapt, the disruptors will eat you alive.
Also, big established companies who do adapt will either compete or buy the disruptors. Facebook bought Instagram, Google is buying Twitch
With anime and manga, you can't buy the competition because they are illegal sites and disparate torrent distributed networks