Lots of interesting stuff comes out of the last few posts.
I think what irks me the most about pricing in the Anime Legends line so far is that there's not really been a clearly established price point in the long term. We've had a few releases that cropped up for about £15 online (and let's in fairness remember that the RRP was higher) and so some of us - certainly me - have come to expect a similar price point for subsequent releases.
I think Just Passing Through nails it with the comment that '£20 seems like the magic number'. I think that's crucial, because, looking at the facts, that keeps things competitive with the R1 import market, and as we've seen, means that folks still feel they're getting good value for money.
If somebody wasn't making money on the earlier re-releases, I'd like to know why. Wasn't it mentioned back along that Gundam SEED and Wolf's Rain had to be reprinted to keep up with demand? I certainly know a few folks who bought the box sets on a whim, sometimes saying things to me like 'Well, anime's not my thing / I wasn't interested in this show, but for THAT price, I'm gonna check it out!' - EXACTLY what the UK anime market needs. Pushing for more money on future re-releases isn't the way to ensure that trend endures.
The IGPX comment is a good point as well. I also nabbed both boxes at £3 a throw in the Xmas deal. I'd have paid £15 for it in a big shiny AL box without any fuss, because that's how far my wallet will allow my curiosity to stretch. But twenty quid for it? I'd almost certainly pass.
Worth sayimng here that my beef isn't entirely with Beez pricing of these sets - it comes down to online retailers as well. Let's not forget that they're the ones setting the discounted prices.