For me, I've never really looked at it from a run time point of view. If something is
good, I'll buy it no matter the length. I think it would be foolhardy to reject something because it doesn't fit your personal quota for episodes as you'd miss out on some amazing shows. I will admit that this mindset may be held by myself when it comes to
video games, but even then I'd take a 20 hour The Wonderful 101 and Bayonetta 2 or TLOU over a 200 hour Skyrim type of game any day of the week. Its not that I
avoid long shows, but they've never really been my cup of tea when it comes to home media. Loads of discs, big boxes, not my thing. So for me, when I had to put down just under £100 to import the limited edition Blu-ray for Do You Remember Love, a 2 hour film, I was more then happy to do so. In fact I'd go as far as to say that I'd rather pay a premium for a shorter show/film than less for a longer show if that extra money goes into creating a nice package and I think that's evident when taking a look at my collection and is one of the reasons I tend to stay away from DVD unless it can't be helped (Robot Carnival being an example).
I think in this case, although these purchases my prove to me costly, it means that I buy a lot less. Instead of paying £10 or £20 here and there on every mediocre release I'd rather save it up for a few months and splash out on a cool import or limited edition. Anime isn't really that expensive, it just comes down to the fact that if you treat it like a game of Pokemon, and trying to catch 'em all and buy everything and anything coming out, you're going to be seeing a lot of money leave your wallets quickly. Unless something is
truly limited, which most limited editions aren't unless it's something like the Miyazaki box-set that came out last year, there's no need to rush to a purchase. This is even easier with streaming options more accessible than ever before, allowing you to try before you buy. Interested in Boogiepop Phantom for example? Check it out on the official Manga Entertainment YouTube page! Same thing with Ghost In The Shell: Stand Alone Complex and many other amazing shows, all free.
I guess in that sense, it's not that anime is
expensive, at least not when it comes to localized efforts from Manga, MVM and even Anime Limited and the likes as imports are a whole different ball game, it just has a lot to do with peoples habits of getting everything and anything, sometimes just to pad out their collection or get the latest hot release. The UK actually has it kind of easy, with things like Gurren Lagann being available for under £30 or thereabouts, compared to the rest of the world. Maybe that's a case of everyone else charging way too much, so our prices look a lot better in comparison, but that's the way it goes really. Something can't be cheap if there's no comparison in the first place. £30 doesn't mean anything by itself. It's when you compare it to the rest of the world that you gain context. There is of course the issue with a lot of things not getting localized here at all, meaning you're stuck importing, but again in my case even with imports, its not that expensive if you pace yourself and only buy what is truly worth your money. Maybe me being a bit of an elitist comes in handy
I guess I don't see it as an issue as I buy a lot of video games and its the same thing there. Every release can be £40+ at launch, but with a little bit of smart shopping and patience you can find them a lot cheaper, and again, I don't mind waiting if I have to. It helps that I exclusively buy Nintendo games, so that weeds out a lot of the rubbish too. The next game I have on pre-order is Splatoon, and at £22 that's a great price.