Aion said:
I have a question: Why are all Beez DVD's stupidly over-priced, seemingly staying at the same prices forever?
All your DVD's sell for £13.40, even all of the older Beez DVD's I've looked at. Only people with more money than sense will pay that for 3-5 episodes; very stupid people.
Not trying to be rude, but with you distributing so many great animes (.hack//SIGN, Wolf's Rain, Gundam Seed, etc) at retard prices you are stopping people getting into anime. I really do wish I'd imported Cowboy Bebop instead of spending £60 on the Beez box sets.
Hi Aion,
Not being rude at all (though I see you did plenty of that in a previous thread about our boxsets
), in fact it's a sensible question that comes up often!
The problem is supply and demand - in the UK sales are considerably lower than that of the USA by difference in population size. This means that to ensure that we can pay production costs, marketing costs, licensing costs etc there is a certain price you need to charge to make back even a fractional profit. If I could guarantee sales of 3000-5000 units per boxset for example on release then I could start to charge a price lower than £30 RRP per boxset akin to what you get with standard US TV releases.
As it is though this is not the case at present, however if you could find said 3000-5000 people who would be willing to place and fuffill preorders of boxsets at a reduced price then I would be happy to make this happen.
I am fully aware and considering the situation. As at present with importing as the dollar is so weak at present it makes it very hard to compete price wise without putting ourselves out of business! Unless 3000+ fans can get together for the above idea this may be hard to change anytime in the near future.
That being said I also draw your attention to the state of the industry a year and a half, or even a year ago. Boxsets were few and far between and people wondered if they would have to be stuck buying individual volumes if they wanted to buy from the UK. Now you virtually have 1 or 2 new boxed releases each month from varying distributors - all at a very much generically "high" price compared to the US. So give it time, if people help support us as we
try then given even less time then prices may start to reach parity.
The rate of the US dollar compared to GBP also gives a false impression of value of boxsets as well in the two countries I feel. Just because when converted over to GBP the price seems less doesn't mean that in the US the value isn't basically in parity with the UK.
Take Wolf's Rain in the US - a SRP of $40 for box 1 and 2 in their standard boxed release of the series. That's $10 a DVD for box 1 and for box 2 $13.33. In the UK Box 1 has £11.25 per DVD and box 2 is £13.33 - so include the fact you get very beautiful and unique boxes with those too and you can see there is a sort of parity in pricing there. The fact that conversion rates are as they are at present means that the US version may be cheaper to us - but look at average salaries amongst anime fans in the US and you'll find the street prices aren't so different. Certainly they aren't from a distributors perspective when they must set a cost that will not put them at a loss.
Also: Could you name one of our Beez DVDs in the UK that has less than 4 episodes per DVD that is not in a boxset now?
We have taken steps to release 5 episodes per DVD for a 50 episode series meaning 10. In the US you have 12 DVDs for the same series we are releasing and in Japan very often you can double that number again. So we're at least trying to give you value for money compared to releases elsewhere!
We're also beginning to work even closer with retailers like Play.com and HMV to try and bring down the prices of stand alone volumes for older titles so hang in there.
I'm sorry to hear you feel that paying £10 per DVD for Cowboy Bebop along with 2 very nice boxes sturdy is bad value though. I was rather fond of them myself compared to the M-Lock style boxset releases ^^!
Hope this helps clarify,
- Andrew.