First of all sorry for the delay replying - wrote a nice long explanation yesterday and then my work computer's power adaptor died. So now am left typing from a very old laptop that isn't in the best of health x.x. Not a great day it has to be said, so apologies if this is a long post!
ayase said:
Hi Andrew, it's nice to see an anime company take an intrest in the community. I have pre-ordered the Patlabor Collectors bundle - that question was already answered for me!
Glad that question has been answered and hope you enjoy the release!
ayase said:
I have a question about price discrepancy. I know it costs more to release dvd's in the uk because of the BBFC* and other factors, but yesteday I ordered the R1 Planetes collection for £16 (Below the import limit too, so no extra tax), when the UK version would set me back £60. The same can be said of Cowboy Bebop. As much as I want to support the UK industry, I just can't justify spending that much more. If it had been £20-£25 I might have felt differently. It seems you are heading in the right direction with your Gunbuster 2 release, and Manga's Death Note strategy of putting two volumes together - but isn't it time certain older anime got a budget release of some kind?
Ah this one is a long one, Dave summed up the issue relatively well in one aspect but I'll go over it from scratch again along with some of the other points put forwards as it's one you all deserve to know about. Keeping everyone in the dark rarely helps - especially as I'm a big fan of Planetes myself ever since working with it back when I started at Beez!
Honestly I could write a whole essay on the topic of box set prices (in fact I think I did a while ago in this thread xD) so I'll try to spare everyone from most of it.
To answer your question first - I'd say it is indeed time certain older anime got a budget release of some kind and indeed they are! More on that in a few though - first to explain the price list as given by Mantis:
Mantis said:
Unfortunately I can't bring myself to buy something if I know I'm payomg too much! My current anime box-set purchases that I've bought and watched to date are:
Heat Guy J (26 eps, 6 discs) - £7.50
Hellsing (13 eps, 4 discs) - £16.14
Full Metal Panic (26 eps, 7 discs) - £14.98
Martian Successor Nadesico (26 eps, 6 discs) - £19.99
Otogi Zoshi (26 eps, 7 discs) - £15.97
GiTS: SAC (26 eps, 7 discs) - £17.97
She: The Ultimate Weapon (26 eps, 7 discs) - £12.97
Gunslinger Girl (13 eps, 4 discs) - £14.35
Cowboy Bebop - both boxsets (26 eps, 6 discs) - £49.98
(And yes I bothered to look back through my online purchases to find out!)
All these boxsets were bought brand new from major UK retailers. I'm quite proud of the fact that I won't let myself get ripped off - even though Bebop is my favouite purchase so far I still feel annoyed that I paid so much for it.
While I appreciate that some newer Beez titles are competitively priced (S-Cry-Ed, Fantastic Children) most of them are consistently at silly prices (Cowboy Bebop, Wolf's Rain, Planetes, Witch Hunter Robin, Escaflowne) and I'm not going to buy them.
Basically the box set problem breaks down into several parts. To sell a box set at circa £20 for an entire 6 DVD season you usually need to be under one of several circumstances (have marked it out with ----'s so you can ignore or skim if you like!):
----
A) It's part of a promotional deal where company X will take YYYY units of said boxset for a particular special price, designed so it will gain a profit. This has risks though as discussed in a few due to the population size / anime fan ratio in the UK vs US as anything not sold will be returned to the distributor. This price may or may not raise after a short while.
B) You've done very badly with single volume releases so a cheap price box set may encourage fans who didn't buy the singles, or random people to sample a series. There are plenty of examples of this - a lot of which come out before single releases were supposed to even end.
C) The series did so well on single release you've made back what you need to so the box set can be lower priced because you'll still make a tidy profit on it and will guarantee higher sales relatively from people who didn't buy single releases.
Each of the boxsets excluding Bebop falls into one of the above categories.
The overall problem is that, even including importers, anime is an extremely niche interest in thr UK still. Of the population you'd be lucky to perhaps have whole percent of the UK population keen on anime, and a fraction of that is willing to buy ANY kind of anime. Be it R1 or R2.
On an asides note, I'd say that it's not accurate to say the UK and US have same % ratio of population / anime fans though. Keep in mind, like France they had exposure for over two decades if memory serves at least of anime on TV. Robotech, while not technically anime it's roots were and style is very much so for the time, was a US children's classic for a long time before we had any main TV saturation (such as Sci-Fi channel or CNX). So let's arguably say, off top of head here, that they have at least an extra quarter percent or such - that still makes for in the case of the US a lot more anime fans.*
Take Planetes for example - a series horribly under-rated by people first time round both in the UK and US. A $50 box set with all 6 volumes works because they can probably coax a much larger number of people into buying that - at worst pulling close to making production costs back, at best making a small profit. That asides, while $50 to us is far less in UK money, keep in mind for the US it is still a higher rate for a box set than we perceive it when converted to UK money at the very least!
* That being said irrespective of the % difference or not, the population size being larger, whatever the percentages you're looking at at least double the number of people in the US than the UK who may be willing to buy anime...
----
I'm sorry you feel annoyed at paying £8.33 a DVD was too much for the DVD - but keep in mind at the time it, and each of the other series released in box set at the time, were released (as early as late 2004 for Escaflowne through to mid 2007 latest for the Wolf's Rain sets) the market was very different for box sets. Only recently has the market found ways to make boxsets even sustainable at a lower price, even then not always successfully.
So yes, I would agree the boxsets you listed were consistently priced - but keep in mind this was in some cases several years ago!
While due to production costs at time etc the current iterations of those sets cannot be lowered - I can go toe to toe and list series released since Wolf's Rain that are older Beez titles being competitively priced along with newer ones - here we go!
Short series, circa £20-25 usually at retailers:
- .hack//Legend of the Twilight
- Crest of the Stars
- Gunbuster 2
- Gundam Movie box
- Stratos 4
- Yukikaze
Longer series, circa £25-45 tops at retailers:
- .hack//SIGN Box 1
- .hack//SIGN box 2
- Fantastic Children
- s-CRY-ed
Collectors edition releases:
Gundam Seed Box 1
Gundam Seed Box 2
With more to come in each range you can see the number of boxsets out at competitive prices outweighs those which aren't so older Beez titles are already being repacked at cheaper rates
. Sadly not much can be done for some of the older titles right at this moment but we
have listened to what you all have been saying, that's half my reason for being here and I'm glad everyone is so vocal.
We've given people a chance to buy series with premium and exclusive items and a chance to pick up older classic series at budget rates. Obviously some still in circulation with units left like Cowboy Bebop, Planetes etc are harder to price down without making a loss right now though but we're getting there. If you like what you see then please support the newer releases at the very least or it's when the strategy's are evaluated unsurprisingly they'll not be looked on all too kindly...
Not only that but we're bringing you a lot of the titles you've asked for from us! I'd not be surprised to see some very interesting press releases after Anime Expo from us as well (not to mention things to talk about at Amecon!)- there's all sorts of things underway right now, some of which should eventually lead to making importing a bit pointless.
Sorry for the long post and hope this helps clarify
. I know I'd hate not knowing or being able to get an answer on it!