beez_andrew
Great Teacher
harkins said:Andrew, I know this isn't particularly relevant in this Beez thread but the problems of Geneon & ADV, could they partly be attributed to the saturation of the market? It has been great having so many titles to choose from but given that this is a niche market, have they just spread themselves too thinly?
Trickier question than it sounds! Short answer is yes, it does - but the long answer is that saturation of market is more of an added catalyst - not the real cause in either case.
Saturation of the market leads to decreased sales over titles that can't be classed as AAA titles - so people panic and want to cash in as much as they can to try and weather the storm out. In Geneon's case that meant changing their model to a more licensing house style one, meaning less overhead costs with good potential for profit still.
In ADV' case that seems to (from all the evidence available to everyone) points to boardroom scuffles - which is understandable really if the investors are getting squeamish.
So in both cases market saturation has a hand in it - but in neither cases was it the biggest factor. In a way even everyone is looking at ways to evolve just now so to speak .
If that makes sense ^^;?