£14.99 is a 57% discount on a retail price for a product that isn't even out yet. You're saving 43% off SRP with Amazon's deal - so basically a further 14% off something new that I poured a lot of love into and my goal was to share a cool thing with as many people as possible
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. As Amazon is £19.99 actually this wouldn't have gotten an EB otherwise regardless of what you believe it should be offered at too

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Folks seem to be enjoying the deal anyway so stay tuned for the next few days, am sure you'll find one more to your liking one day

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AP