That's a shame, I would have looked at getting it at some point, then I watched Heavy Object and I don't think Kazuma Kamachi's works are for me. I suppose we have to ask if people were clamouring for a release they had no intention of buying or if Animatsu simply didn't deliver what people wanted. I haven't read any complaints about the release, so I'd assume it was the former, in which case why would people clamour for a release they have no intention of buying?
Perhaps what we should be taking from this is that now things have settled format-wise, maybe there's a cut-off point at which a series is too old for people to buy as a recent title, but not old enough for people to (re)buy as a "classic", meaning some shows get left in a kind of wasteland and whether that might impact what get picked up from now on.
Then again "disappointing" doesn't say much, perhaps Animatsu had unrealistic expectations and we're reading far too much into this.