I don't think 00 is exactly flying off the shelves either. I imported EotE for previously stated reasons of boycotting our stupid blu-ray region, but it's a shame it isn't a big hit. I feel the cute, shoujo-style cover is a little misleading though. It has a lot of potential appeal to the moviegoing, more casual anime fandom, but they probably aren't going to be drawn in by the [lovely] cover choice.
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