Thing is, the pricing of Blu-Ray creates a Catch 22 in that if a Blu-ray costs significantly more than the DVD, unless the BD is part of a limited edition or a premium release, due to the economic situation the majority of people will buy the DVD instead. However, if they raise the prices of the DVDs to bring them closer to the blu-rays, then that creates the problem of DVD-only people feeling that they're being ripped off (quite rightly so. Even though I own a blu-ray player, I'm not sure if the idea of adding an extra £5 onto DVD prices just to subsidise the few blu-ray releases would sit right with me).
Hell, do FUNimation even release any standalone blu-rays? Haven't they pretty much forced all buyers into buying combi-packs when a series is available on blu-ray? (iirc, it's only the smaller titles like Sgt. Frog that are still DVD-only. Also, didn't they recently say they've now got the go ahead for One Piece BDs?)
The problem MangaUK unwillingly created for themselves is that by trying to release DVDs for as cheaply as possible, when it comes to the relatively new blu-ray, the cheapest they can sell them for is marginally higher than their low DVD prices.
But then we have the issue of blu-ray as a whole. I was in Tesco yesterday and noticed that the blu-ray section is INCREDIBLY tiny. The only titles they had, if memory serves me well, were Avatar, Frozen Planet and Marvel comic book hero movies.
Another problem is how the prices compare to the mainstream blu-rays. When I was in Tesco I saw X-Men First Class, a recent release and the triple play version for £15 (Just looked, it's £11.99 on HMV online).
Am I asking for MangaUK and KAZE to make their prices that low? No, because I know it's impossible. I'm just saying that the average customer who knows little about the anime industry will probably feel pretty cheated at having to pay around £40 for the blu-ray of a series when a more widespread one can be purchased for just over a quarter of the price.