It is worth pointing out that we aren't selling "just a movie" here. The film itself has been remastered, which was an additional cost on our part. Licensing the soundtrack CD also adds a cost on our side of things. Then, of course, we have the storyboard book, which is the major component of this release and isn't cheap to produce by any stretch of the imagination, and has been a real labour of love from day one.
This is an Ultimate Edition release for a reason - we know it's not for everyone, but it also isn't the first UK release of this title. The market for people who want just the film have been served for some time now, this edition is squarely targeted towards people who want a definitive release that allows them to explore the film in real depth.