qaiz said:
Since this is a general Anime Limited thread, I thought that it would be worth a shot asking a few questions in regards to recent events. The sale you had going on just wrapped up recently. Obviously we're not privy to such information, but generally speaking how did you think it went? Was the amount of traffic and sales you generated more than you expected and does it open your eyes to the uptick in sales in correlation to the prices slashed?
There's no real "opening of eyes" involved - it does increase sales temporarily sure but the core issue is if you price down one of three things happens:
1. People swoop on it as a great deal, you sell loads.
2. Day 1 that price, people assume it will go down further - sell same as normal.
3. It's a title that doesn't work and you end up losing money because of assuming Option (1) or worst case (2).
So TL;DR - it's not that I am unaware of the basic principal that you sell less at a lower price but there's a lot of checks and balances in place and Amazon basically does what it wants pricing wise. We know there's a demand for cheaper product too and you'll see in due course where contract allows a standard edition to follow - given cost per unit the sale only works on our own site for collector's product though and that could never replace what we do on general retail alas
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Actual sales stats for those interested:
- 30 - 50 units a day average were allocated - only two or three didn't sell out and they were DVD only.
- I spent 12 days straight in the office every day posting units. Just finishing off the last KLK's now actually...
- We're happy with how it went, will look to do promo things over the year not quite to the same extent but do want to engage folks.
qaiz said:
Also does it surprise you that people looked past the 0.4 second error in regards to Kill la Kill due to the price? I hope to see more sales conducted like it in the future, but I'd like it if stock was a bit more plentiful so they didn't sell out so quickly!
Not really - I'm not a fan of imperfections on discs, but I'd personally have still bought it at 0.4 seconds. That said it pays to be attentive and when you can fix an irk, even at cost, it's worth doing so
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qaiz said:
In other news, I'm glad to see a standard release for Perfect Blue. I do hope to see more Satoshi Kon films making their way on blu-ray down the line
We'd like that too - but it's a tough one to get ahold of! We're talking to certain people about them so you never know - I do want to add more of Kon-san's works to my catalog though
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qaiz said:
I've heard some people discussing the not announced, but much speculated Ultimate Set for Bebop. I wonder if that's still on the table. What do you think when you look at the just released US release of bebop on Blu-ray? They sold out of their whole allotment of limited editions on both Funimation and Amazon. Are you happy with how the UK set turned out and how well it sold in comparison or are there things you'd like to improve on going forward?
Sorry for all the questions, I understand if you can't say much on them
Not at all - I'm pretty open where I can about data!
For Bebop - very happy with how we've sold and continue selling. Want to do an Ultimate but I want more than just the TV series if we do so as am not a fan of fleecing people for newer versions if I can avoid it though
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AP