We wouldn't want it competing with those Yu-Gi-Oh! screenings that are over, or that one day of A Silent Voice on general release. It's got to be in its own month out of the way, heaven forbid people see two whole films in the same month. You must be some sort of madman wanting it in February after we had Yu-Gi-Oh!
I love the sarcasm as always - but actually there's a reason as always too. Here are some thoughts to consider as it's easy to make assumptions based on snippets we've said before, but here's a more detailed perspective to mull:
A) Listings from different venues go up on different days - As speculated the whole list is not online yet and as you'll have seen with Your Name along with other anime films, listings come up in their own time. Sometimes one chain is ahead of the others (last time for us it was Vue by the by). There'll be a good selection more venues opening up in the next week and a hub website to guide people around it. We'll fill folks in next week as and when those are good to go more globally.
B) That "one" day of general theatrical release - The widest point will be one day but the goal is to have at least a weeks run in a selection of venues too as part of our attempt to expand theatrical for original anime. This isn't cheap to do or easy but if you're going to put that amount of effort in then you don't want to cannibalise it due to another anime film in the same month. For that matter you don't want to push from the other film's appeal in that month - there's plenty of space and this way folks get more chances to see the film. That's another reason we shuffled the dates but one I didn't want to go into much detail on until I know how that has paid off (still waiting so take with a pinch of salt for now, either way we'd not have had a chance of pulling it off in February for reason below.)
Of course if we released it on one day only, how could you score another few screenings if we didn't push for more to be added
? In fairness, we'd be criticised for something, whatever we do xD. Part of the job at the end of the day!
C) February is a busy month for theatrical - If you want longer than a day and to do justice to the film with people seeing advertising for it then you need to shuffle out for a film of our size. Keep in mind every film nominated for an Oscar pushes round this time for screenings and additional advertising spend goes on it. With one anime film out in February already that space was harder to move into (and they were there first so why push in) and that takes us to point (
D).
D) Rate of diminishing returns - When you're building a theatrical slate for original anime film - you have to account for the wider market. Honestly speaking - most people in the wider audience who may consider anime will go and see something every month or two and realistically a lot of them won't have gone to see YGO but will consider something original like
A Silent Voice possibly. If we put SAO in the same month too - just because you and a selection of the hardcore fans would see both in the same month, doesn't mean everyone would and you then are depriving some people the chance to see both. It's all about balance at the end of the day as dull as it sounds.
I thought I'd read they didn't want to steal away from other anime's theatrical spotlight as it were.
Covered above but it's a combination effect - extended releases cost a lot more money than one days often and a lot more focus. For example we work hard to bring talent over for all our original films to help make sure they succeed in the future. So not only do we try to do right by the film, we try to do right by the director and bring them into the media's eye. It's never easy and until Your Name we never nailed it but we make a great deal of effort to try nonetheless.
Either way - the UK has a great track record of getting films theatrically now compared to other territories. Sword Art Online isn't day & date with the USA and Australia, but you're still getting it remarkably quickly after Japanese release and you get A Silent Voice before it's even been
licensed in America! You also got
Your Name and continue to have chances to see it over a quarter of a year before America. So all in all our batting average so far for the last 12 months hasn't been terrible...
Hope this helps illuminate
.
Best,
Andrew