UK Anime Distributor Anime Limited Discussion Thread

As your first post said you guy's are human too so to bring in more fun topic's (and this goes to @anime_andrew and @demiopedia ) what's been your favourite anime release from AL this year.
Mine is utterly personal, but Cardcaptor Sakura. In terms of the historical importance of the title, it's been the biggest product release I've been manager on since starting here - I started out having never seen the show and ended having watched the whole thing and loving every minute of it.

It took a long time, and a lot of hard from a whole multitude of people on the authoring side in particular, but we couldn't be prouder of the end results on-disc, it looks incredible and is to my mind exactly what I demanded we create when we acquired the license - the best edition of the series released anywhere in the English-speaking world.
 
So, our Blood-C Ultimate is an interesting case of us doing something outside of the norm - we haven't tried doing a limited run Ultimate Edition like this one, where we printed less units than we typically do for such a release.

What we've found as a result of this is that to keep the price of the product reasonable, it does pose some questions in terms of the build of the product, which ultimately manifested in the slipcase that you'll see in the final finished edition on this occasion.

We hear and totally appreciate people's feedback on this one on two fronts - both in terms of the rigidity of the slipcase versus what you'd expect from an Ultimate Edition product, and also our communication of product specs where we need to be much clearer in our language. This is a perfect example of where frank but constructive feedback has been helpful to us!
Thanks for explaining. I have a couple of questions on this if that's ok:

1) Are you able to let us know what the final price of the product would have been if a rigid case had been used either/both of rrp/EB price?

2) How much of the book (number of pages) would have needed to be lost to keep the price point the same but have a rigid box?

From a personal stand point a nice rigid box with nice art is one of the key reasons to go for UE over a standard collectors edition. Escaflowne, TiR, FMP, Perfect Blue (along with some similar sized Spanish sets) are all on my shelves side on so they can be seen in all their majesty. I guess I'm hinting that depending on the numbers involved in the answers to my questions above my personal choice would typically be to make the book smaller to ensure the box is the best it can be.

(When I have more space and suitable place for it NGE will join them)
 
Thanks for explaining. I have a couple of questions on this if that's ok:

1) Are you able to let us know what the final price of the product would have been if a rigid case had been used either/both of rrp/EB price?

2) How much of the book (number of pages) would have needed to be lost to keep the price point the same but have a rigid box?

From a personal stand point a nice rigid box with nice art is one of the key reasons to go for UE over a standard collectors edition. Escaflowne, TiR, FMP, Perfect Blue (along with some similar sized Spanish sets) are all on my shelves side on so they can be seen in all their majesty. I guess I'm hinting that depending on the numbers involved in the answers to my questions above my personal choice would typically be to make the book smaller to ensure the box is the best it can be.

(When I have more space and suitable place for it NGE will join them)
The not particularly helpful answer (sorry!) is that it isn't that quite that simple, and especially for more ambitious products - it isn't really a series of sliders where you can drag one down and another up, as there are a lot of complexities to consider. Sometimes making a book smaller can actually make manufacturing more expensive, for example, for reasons beyond the scope of discussion here! Throw in other production costs like translation, authoring/masters etc and the solutions often aren't straightforward.

In the case of this product, the only other viable option would likely have been to stick solely with the Limited Edition SKU, with a much smaller book but more in our standard Collector's Edition mold.
 
1) Are you able to let us know what the final price of the product would have been if a rigid case had been used either/both of rrp/EB price?

From a personal stand point a nice rigid box with nice art is one of the key reasons to go for UE over a standard collectors edition.

Yes, I was actually a little surprised that an oversize CE was priced so low when it was first announced last year - I would have readily paid more to guarantee a chipboard storage box. Never heard of a UE without one. It almost made me wish I could trade it back in for the CE set, which did get a chipboard box with the same external artwork. At least the UE slip was side-load and not an o-card, but it's one of those type I really, really dislike - it has those dang ugly little tabs sticking out at the top and bottom because of the hinged-flap style spine, which are unsightly and easily get damaged, just like the ones StudioCanal uses for their Studio Ghibli sets. But, I do like the digibook, and personally would not want to sacrifice any of the pages in it just for a chipboard box. Ah well, I may eventually double-dip on the CE set for the chipboard when it goes on sale during one of AtA's free international shipping sales.
 
The not particularly helpful answer (sorry!) is that it isn't that quite that simple, and especially for more ambitious products - it isn't really a series of sliders where you can drag one down and another up, as there are a lot of complexities to consider. Sometimes making a book smaller can actually make manufacturing more expensive, for example, for reasons beyond the scope of discussion here! Throw in other production costs like translation, authoring/masters etc and the solutions often aren't straightforward.

In the case of this product, the only other viable option would likely have been to stick solely with the Limited Edition SKU, with a much smaller book but more in our standard Collector's Edition mold.
Yeah I guess it tough so so many moving parts. Would be nice if there was a UE stats generator with slide bars and you could dial it up easy peasy.

Yes, I was actually a little surprised that an oversize CE was priced so low when it was first announced last year - I would have readily paid more to guarantee a chipboard storage box. Never heard of a UE without one. It almost made me wish I could trade it back in for the CE set, which did get a chipboard box with the same external artwork. At least the UE slip was side-load and not an o-card, but it's one of those type I really, really dislike - it has those dang ugly little tabs sticking out at the top and bottom because of the hinged-flap style spine, which are unsightly and easily get damaged, just like the ones StudioCanal uses for their Studio Ghibli sets. But, I do like the digibook, and personally would not want to sacrifice any of the pages in it just for a chipboard box. Ah well, I may eventually double-dip on the CE set for the chipboard when it goes on sale during one of AtA's free international shipping sales.
I didn't want to make itvsound like I was salty about the book. Its far beyond what I would have expected for a Blood-C UE and I'm very happy with the book. Just wanted to see what a hypothetical might have looked like with a rigid box.

Jeebus, the German Evangelion set sure made...choices.

The Spanish UE uses the same art for the disc cases!
 
Hi Hanners,

I would just like to say thank you for your detailed explanation, I have learned a lot about what goes on in the manufacturing of your products, and if any of my comments were harsh then I apologise, as I did not mean for them to be taken that way.

As long as you remember that our staff here are all human (yes, even me, I can confirm)

What!! you mean you're not a cyborg sent from the future to stop Sony from taking over the anime industry. 🤣 🤣
 
hi @Hanners just got one more question not related to what we've been talking about. crunchyroll is releasing Mobile Suit Gundam Cucuruz Doan's Island in cinema's which has caused confusion for us gundam fans who assumed AL were involved in all thing's gundam so are AL handling the home video release or as far as you know are crunchyroll handling everything with the release of Mobile Suit Gundam Cucuruz Doan's Island?
 
hi @Hanners just got one more question not related to what we've been talking about. crunchyroll is releasing Mobile Suit Gundam Cucuruz Doan's Island in cinema's which has caused confusion for us gundam fans who assumed AL were involved in all thing's gundam so are AL handling the home video release or as far as you know are crunchyroll handling everything with the release of Mobile Suit Gundam Cucuruz Doan's Island?

Mobile Suit Gundam titles are licensed and handled on a title-by-title basis - it just so happens that Cucuruz Doan's Island ended up with Crunchyroll so they hold the UK rights on this one, but that doesn't have any impact on our broader plans for Gundam releases. Indeed, although it's been a slower year for Gundam from us we are making progress on the next title in the pipeline - not sure when we'll be able to share news on that one, but keep your eyes peeled as always!
 
Mobile Suit Gundam titles are licensed and handled on a title-by-title basis - it just so happens that Cucuruz Doan's Island ended up with Crunchyroll so they hold the UK rights on this one, but that doesn't have any impact on our broader plans for Gundam releases. Indeed, although it's been a slower year for Gundam from us we are making progress on the next title in the pipeline - not sure when we'll be able to share news on that one, but keep your eyes peeled as always!
This still baffles me. Sunrise/Bandai closed down the likes of BEI and Beez, briefly tried selling Gundam as Japanese retail Blu-rays with optional English subs before quickly deciding that wouldn't work and so went instead with local regional partners like rightstuf and Anime Limited.

Setting aside the former and Crunchyroll are now one and the same, by what logic does it make sense undercutting one of your regional partners? Reminds me of some of the horror stories I heard when I briefly worked for BEI. How Sunrise would basically tell them "We've decided you're releasing this Gundam next", essentially force them to pay a fat licensing fee, offer no support and then blast them when it didn't sell well.
 
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