Thanks for the mention, I won't watch the Trailer thenI don't watch many anime trailers but aren't they showing a little too much here in the Eureka Seven trailer?
Any release for us is special as it’s for you the fans - without you most titles would travel nowhere. Your Name is important for the community as it’s helped convince UK cinemas to start taking the medium seriously and give you good people the chance to see these films where they belong.I think the thing that's put a lot of people's backs up is that Your Name was treated as though it was Anime Limited's flagship title. I'm fairly indifferent to the movie myself, but it's hard to understate the critical and commercial success it's become internationally, not least because of the significant backing AL gave. I was hearing Andrew (who seems to have a good relationship with Shinkai) bringing up the movie on the podcast even before the domestic release, then witnessing the hype from the SLA screening, where it won the judges prize. Since then we've had two heavily promoted cinema pushes (receiving acclaim from critics), while the AL facebook and twitter accounts have been awash with constant reminders, updates and pinned messages for the last 12 months. It's been treated as a very, very big deal.
As such, it's hard not to be shocked that the disks have made it to retail over here without a through examination of the encode or subtitle quality. No matter how much you might get sick you of examining the assets (which I'm sure wasn't a factor), or how much you might trust the team creating the disk, qc checking on your side seems like the natural thing to do, even if it means delays. It's not like AL haven't been burned by this before (cough Durarara), or that Madmen have an immaculate reputation with movie encoding (I've been hearing the Ghibli complaints for years now). It just comes across as kinda absurd: AL have put so much effort into this for a full year now, only for the project to stumble at the final, but ultimately most important step. I just can't get my head round how that happens, other then assuming the broad retail distribution (hmv, supermarket) forced a non-negotiable release date that meant last minute checks being skipped. I could actually understand that. The alternatives reek of naivety at best, a drop in standards at worst.
I sincerely regret that you’ve cancelled your order - we said as soon as we were back we would look at the discs and we have and I'm about to post something longer about it - the conclusion being that the audio is not defective but that the video is not up to ours and committed anime fans standards, as I explain below, I will informally be offering fans the chance to replace for the next pressing. So in short for now you can enjoy a disc that the mass market would think is fine - as would most distributors - knowing that you can return it once we do our next pressing for something even better - we cannot do any more than that.This is also the first time that the response has been something akin to 'it's good enough I guess' rather than fixing it, which to at least 90% of the audience it probably is. This is the problem with releasing a film with more broad appeal - most of the buyers are fairly casual viewers and won't recognise the issues, while the release is too big for any kind of recall or replacement. It's too big to fail, essentially.
I've personally made my peace with it. I cancelled my order and will wait to see how the US release is received. However, I wasn't excitedly looking to the home release in the first place, nor had already invested significant money in a premium edition. If that was the case I can understand feeling rather annoyed or short-changed so long as no option for a future fix exists.