Jon O Fun
Combat Butler
It looks like AL haven't dropped the price for the SRP the same as they normally would.I agree with what you said.
It's just a first that an all the anime pre release is more expensive on there site, then on another site.
The hmv exclusive is cheaper too.
Looking at Penguindrum (srp £69.99 AL price £51.99) and even going to Demon Slayer (srp £79.99 AL price £54.99).
As AL have said many times before SRP is not indicative of the actual price as retailers will charge less to suit them, just seems AL has priced higher than everyone else. Possibly in the assumption most people buying direct from them have unlimited or more likely in a bid to drive sales of that. End of the day they're a business!
I wouldn't be surprised if Amazon dropped to £45 - £50 at some point if that's how much AoL are charging