HdE said:
I'll add my voice (predictably) to those saying teh price point is too high on those Funi releases. £40 for 11 - 13 episodes is a bad deal in my eyes, irrespective of whether it's in a dual format release or not.
I would say, if it's contributing to the cost, drop the combo pack model STAT. It's the sort of thing I can see might well fatigue more casual buyers if they feel they're paying for it.
It's much quicker for approval to keep the same base format just now, we're experimenting with ways to accelerate that so stuck with us til end of year when I present the evaluation on it though
. Just know for now this is a quicker way to move on stuff anyway.
Also places like BASE.com have it down to £32:
http://www.base.com/buy/product/yona-of ... uk8335.htm
Personally also not big on combi format, but worth matching formats for now. SRP converts literally £49.99 for the US product, UK one is £44.99, we can't control what Amazon discounts by on it and we already removed £4.99 from where we should be to balance off the lack of slipcover as we felt £44.99 was a better point.
Ultimately, unless you were buying DVD the saving for you to have single format at the rate being discounted by Amazon and some other sites would be negligible, DVD would not have been especially significant.
So ultimately:
1. Removing the O-CARD meant we could knock £5 off the SRP (which should be £49.99 based on rates for the foreseeable future).
2. The release is appropriately £5 cheaper SRP than the US One, we just cannot control how much retailers do or do not discount. Nor do we rely on that to set our SRP I am afraid.
3. Willing to consider separate formats but the closing of US -> UK release dates over the next two quarters will move apart again instead of slowly align.
Hope this makes sense, not sure there's anything anyone could do to magically make it better!
AP