I certainly think it needs to be looked at as Sunrise treating the UK as an untapped market, not them assuming we've just been importing from US and Japan as most of us have. Therefore yes it makes sense to start with MSG which is always going to be the flagship for them.
That said, as a long time fan I hope we're not in for a baby steps approach and that we really are going to be in near tandem with the US. Among other things, I'm keen on tje chance for writing reviews for all of them at Toonzone