Reading the FUNimation-blog, it seems that they plan to expand in other territories or languages.Its 100% a Sony decision. Can't see any benefit in this for Funimation themselves unless home video sales of CR properties are lower than projected.
In the early DVD-era ADV expanded to UK and Germany (and sublicensed some stuff in other european countries) and about 2 or 3 years ago Sentai's Anime Network (now HiDive) introduced subs in latin spanish and brazilian. Recently HiDive added German and French languages for select titles too... (but failed to aquire users in continental europe)