britguy said:
I love the ideas Andrew but we all know that anime fans are some of the hardest to please and I can only imagine that sooooo many will see the individual price points for Durarara and say "woah what the hell, an anime series for £70? I can buy 4 sets of Bleach or Naruto for that price (admittedly the hevily reduced sets at say £10 a pop), maybe more, i'll wait until it's discounted to the bargain bin".
It's two different markets mostly - we'll come back and address the budget market in due course and they'll be able to buy it then when it's in an Amaray bog-standard package and that's absolutely fine too. The current business model of most of home entertainment revolves around skipping straight to that stage and sliding down the prices there - which removes the chance to put something really shiny on the shelves.
It's a tough tight-rope to walk but it'll earn us no more ire than exists just now for other companies doing the reverse I suppose and we're not snubbing the cheap market, just asking for some understanding why it does not start in that kind of formula by and large. Hope that makes sense ^^;;