zappi
School Idol
Bloomberg have an article about the current state of Crunchyroll
lots of interesting info, including:
lots of interesting info, including:
Current or former employees describe Crunchyroll’s new management–primarily from Funimation–as out-of-touch with employees and the anime fans the company once prioritized. Some executives write off anime as “kids’ cartoons,” they said, and resist hiring job candidates who describe themselves as fans. Customers weren’t too happy either. Some were furious when Crunchyroll announced that digital copies of anime they had purchased through Funimation wouldn’t survive the transition to the new platform.
Since the acquisition, the company has undergone at least three rounds of layoffs. Current employees said Crunchyroll’s strategy is unclear, resulting in a climate of uncertainty and confusion. Just 39% of its workers surveyed recently said management has communicated a strategy that motivates them, according to internal poll data seen by Bloomberg. That was down from 51% in the previous poll. Another reorganization is planned for early 2025, according to two people who heard it is coming.
Executives also hoped merchandising would help retain subscribers and boost revenue, current and former employees said. Viewers could binge on manga comic books between anime seasons instead of pausing their monthly fee or purchase collectible figures of their favorite anime characters. After taking over the anime merchandise retailer Right Stuf for an undisclosed sum in 2022, Crunchyroll’s online store was poised to offer manga, DVDs and toys.
The business has shrunk since the acquisition, according to three former employees. Among the reasons, Sony asked Crunchyroll to pull the racier adult manga and toys that formed about 5% of Right Stuf’s revenue.