But as I think we both know
@HdE, it’s very difficult for UK distributors to gauge demand for any given series because the UK market is small and unpredictable. If you produce a 1000 print run and it sells out in a week, fantastic, there’s clearly demand there and you can produce more. If you produce 10000 and only sell 50, you’re a wee bit screwed. You're right, sales numbers might be surprising in a good way. But equally they might be surprising in a
bad way. This is why I think the “Small run LE first, larger run standard if it sells” model does make sense.
We also know Manga in particular have been very wary about shows on Blu-ray for this very reason - Low sales leading to cancelled further releases, disappointment for fans and anger being directed their way (MVM have had this issue as well though seemingly to a lesser degree or at least eliciting less fan anger, possibly because the shows they haven't continued with were even
more niche - Patlabor, Hidamari Sketch). I don’t think it’s beyond the realm of possibility that they may genuinely have believed this set would sell poorly and not even warrant a standard edition. In previous years Manga's bread and butter has been the market you're talking about - Cheap standard editions for the mass market.
But my point (I can read, thanks) is that I think
the size of that market you're talking about is shrinking. I think the number of folks who want a no-frills show on physical media is even less than it was, even with the UK's pitiful sales numbers, because people formerly in that market are finding themselves either in the "prepared to pay more for a nice collector's edition" camp or the "I'll just stream it since I can watch a lot more anime for less money that way" camp. What I'm suggesting is that the market you're championing is becoming a
less viable market in the UK in the age of streaming, and that may be a reason why it's no longer being catered to in the same way it was.
If lower prices enabled fans to buy more anime on disc at point of release, I think there's a good number of folks who'd spring for that over some of the admittedly lovely special editions we see.
But would they be spending
more money with distributors, or just the same amount? If it's the latter, there's not really much incentive for them to do things that way because that means extra licence costs for no more profit. UK standard editions don't usually offer much compared to US standard editions (unless the US edition is horribly broken, which admittedly was the case with GitS) which are released in a much larger market and therefore more viable. I think UK distributors have to offer something different in order to attract people who'd otherwise import (which is something people burned in the past by Manga/MVM failing to finish series on Blu-ray are already doing).
Finally there's the issue of what a licence costs vs. how many units are likely to sell, which will also affect pricing. If you're only going to sell 500-1000 copies of something, you have to charge what will make a profit otherwise it's probably not even worth licensing - I'd personally rather things were released than not, even if that means they're pricey.