Interesting but I can't see it amounting to anything really, for the uk at least. As VIZ already gave exclusive rights to MANGA, including Viz top three shows Naruto, Bleach, Death note and soon to have Naruto Shippuden too .
Viz would never be able to match manga dvd sales unless they could get naruto on to tv but then it probably be released in cut version for the childrens/pre-teen market.
Viz mangas are already quite common in the uk, A big share of the manga stock in waterstones are Viz Titles I noticed.
Probably a venture more for the rest of the European market.