Tin Man said:
Personally I prefer boxsets. Its how every other television series is usually sold. Ive always waited for the box release no matter how excited I am over a series. For years I would wish publishers would just stop drip feeding us.
In the long run I'm happy if Manga are putting more priority to the box sets. In the long run its a good decision if you are competing with western television on DVD.
Granted they propably should have started the switch at the beginning of a series instead of the middle. Maybe the sales of first volume simply didnt justify the release of the second. Maybe there are more people like me who only buy sets.
If thats the case the accountants have taken over for a while. If thats the case, protest with your wallet. The message will get through eventually
Straight to boxed set doesn't work for anime. Boxed sets for TV shows are typically about £25 per 10-13 episodes and that is after they have had a TV run that raises awareness of it and provides a large chunk of revenue. The only revenue for anime in the UK is from DVD sales and awareness of it is largely through word-of-mouth so it has a fairly fixed consumer base of thousands (not hundreds of thousands and probably not tens-of-thousands either; GitS was considered a storming success with about 10,000 sales, which in the broader DVD-buying public is a pittance). What this amounts to is Manga cutting and running with losing franchises (or at least not making the kind of money that Starz Media wants them to make). The dubtitling issue was one attempt at cost-cutting, which probably saw little success in terms of revenue to profit margins so the next is to cut the chaff from the lineup. The basic problem is that the people running Manga Ent at the moment do not understand the market and only want to concentrate on the franchises that perform like GitS, which is fairly unique in its popularity as far as anime goes.
Without knowing actual sales figures and how this relates the the rest of the anime market it is very difficult to see if this move is justified or just ill-informed.