Saw this anouncement when I just logged in to check my list.
I left Lovefilm to join Amazon back in '04 because of the terrible service I had with them sending a series to me in order and wasting my rental fee with discs I had to immediately send back unwatched because they were the wrong volume order. I'm none too pleased that now I will be back to the same again. Amazon has been very good with sending series in order to me and happily refunding, or resetting my DVD allowance when the very rare mix up occured. If LoveFilm was anywhere near as good I'd still be with them. This is bad news for me.Amazon will be transfering our DVD rental business over to LoveFilm depending on regulatory approvals. Amazon will be buying shares in LoveFilm.
Q: Why is Amazon transferring its business to LoveFilm?
A: LoveFilm's commitment to providing an exceptional customer experience is consistent with our own,(that would be a first :roll: ) and our investment in LoveFilm will help it to grow and serve customers even better. With tens of thousands of titles in its catalogue, LoveFilm offers the most extensive collection of latest-release DVDs and hard-to-find titles, as well as games.
Q: When will the transfer occur?
A: The transfer will occur after we secure regulatory approvals. Amazon will be involved in operations until we're confident we can provide a seamless transition.
Q: How do I set up my account at LoveFilm?
A: At this point in time, you don't need to do anything. You can continue to rent from your Amazon queue as usual. As we get closer to the transition date, we'll provide you with further information.