Yeah it is pretty poor overall, they either don't take anime very seriously or their demographic are 12 year olds.
I remember flicking through once and reading their Ponyo review: They absolutely slammed it and gave it 2 stars, truely one of the worst reviews I have ever read. Then 2 pages later they gave something like Naruto(or some other equally fluffy show) 3 or 4 stars.... I wanted to cry.
Normally I would never complain about the scoring in a publication as it's all just opinion, and to be honest I would rather read interesting, thought provoking and honest reviews rather than the same nearly copy and pasted review in every magazine. But honestly the quality of their writing(and of the publication in general) was just so poor.
The reviews on asain film are ever worse!