M'eh, i can't be arsed. There isn't enough good stuff on TV to justify paying for cable/sky anymore.
The only reason I have Virgin is because I told them I wanted rid and they gave me loyalty savings which meant that I got my TV XL package and Cable for the price I would've been paying for just my internet after the switch off.
That being said, I barely watch it anything that isn't BBC or Channel 4. I download the american shows I like when they air over there (Boardwalk Empire, Walking Dead and Supernatural).