The thing is, in the West at least materialism is becoming very unfair on the consumer. Capitalism has pushed this "It's good to own things, spend money, buy buy buy" philosophy that I don't necessarily disagree with - but the quality of many products seems to be coming down while the prices stay the same or even go up. Even if the price stays the the same, when they're spending less on the manufacture they're still charging the consumer more.
I just want what's fair. While I'd rather have good quality at reasonable prices, lower quality should at least go hand in hand with lower prices.