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I've a bit of experience with logo design actually. I think the first thing is to think of an image (and possibly a colour) that sums up Lonsdale. It's a local radio station so it needs to have something that says so. If possible, it's best to sum a place up visually with an uncomplicated but as recognisable symbol as you can. Think of any local landmarks or easily recognisable scenery you can use. And don't be afraid to be fairly radical in your redesign.It's fairly easy to make an image say "Radio" as your current logo does, but what it needs to say is "Radio Lonsdale".
I've a bit of experience with logo design actually.
I think the first thing is to think of an image (and possibly a colour) that sums up Lonsdale. It's a local radio station so it needs to have something that says so. If possible, it's best to sum a place up visually with an uncomplicated but as recognisable symbol as you can. Think of any local landmarks or easily recognisable scenery you can use. And don't be afraid to be fairly radical in your redesign.
It's fairly easy to make an image say "Radio" as your current logo does, but what it needs to say is "Radio Lonsdale".
