Nintendo 3DS to stop being sold at a loss?

Joshawott

Joshawott

Monsieur Monster
AUKN Staff
Source.

Today, Nintendo released their fiscal report for the financial year March 2011-March 2012. During which, they reported their first financial loss (¥43,2Billion/£329m) which was primarily blamed on the slowing Wii sales and the state of the Yen. However, buried deep inside the text was this little bit:
“For the “Nintendo 3DS”, its hardware has been sold below cost because of its significant price cut in the fiscal year ended March 31, 2011. However, Nintendo expects to cease selling it below cost by the middle of the fiscal year ending March 31, 2013″.
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Remember the £100 price cut the console had last August? Well, it looks like that could end by this time next year. Nintendo haven't stated whether the price will return to its original (£229.99) or a more revised price that allows them to move out of the "Loss on every console sold" area. Or does it simply mean that the consoles will then be able to be produced for a lower price, thus meaning profits will be able to be made?
 
The chances are that the cost of materials needed to make each 3DS will probably be lower now than they where at launch. Considering that now Sony themselves are using technology for viewing 3D without glasses in some of their cameras now tells me that it's becoming more commonly used, so prices will fall a bit. It isn't like Nintendot to just suddenly put prices up higher anyways, it wouldn't give them a good image on the consumer base for starters.

There is always the possibility that this hints at the supposed 2nd model of the 3DS which has been rumoured for a good while being released this year. That will no doubt go at a higher price and probably cut some of their losses. No doubt it would also be used alongside newer games to entice new sales for thee console, so you never know.
 
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