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Balls has nothing to do with it and economics has everything to do with it. They would not get twice or more sales if they released discs at Â£10 per volume and many volume 1s sell at a loss even as it stands. It is naive to think that they are releasing at such a markup out of some kind of malice or scam. The anime market is simply not big enough to handle that kind of price. Even Hollywood blockbuster releases get marked up at higher prices than that and they sell a significant more amount than anime is ever likely to.

[QUOTE="Gawyn, post: 165836, member: 509"] Balls has nothing to do with it and economics has [i]everything[/i] to do with it. They would not get twice or more sales if they released discs at Â£10 per volume and many volume 1s sell at a loss even as it stands. It is naive to think that they are releasing at such a markup out of some kind of malice or scam. The anime market is simply not big enough to handle that kind of price. Even Hollywood blockbuster releases get marked up at higher prices than that and they sell a significant more amount than anime is ever likely to. [/QUOTE]

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