Naruto has mass-market appeal and can be fairly safely expected to give returns on large episode counts, which Monster, despite its popularity, cannot be proven to offer. The demographic for Monster, which appeals wholly to a mature audience, is considerably smaller and more tightly packed than that of Naruto. Also consider that it would be difficult to show Monster on prime-time TV, even in the US, which has undoubtedly helped boost Naruto's sales and market share. The two, despite the fact that they are long-running are not really very comparable and what works for the one would not necessarily work the same with the other.Wildcard said:I reckon its because of the length. I suppose it makes it more difficult to market consistently. Then again, why don't they just release it in larger volumes like naruto? That's over 100 eps and its still going!