They told me today that this will take effect immediately - however, like their reduced shipping fees when ordering multiple items, it will be applied manually after placing your order. So if you pay by paypal, you'll get the overpaid amount refunded - if you pay by CC, you'll get charged the correct amount.Waiting to see that change into effect then.
(usually 1/6 off everything, excluding books, as these are alredy 0% VAT in UK)
UP1 used DPD for me - and DPD charges 21% Dutch VAT even if you live in an EU-country with a different VAT rate. DPD also adds €6.05 processing fee, which at least is cheaper than most other curiers. DPD asks you to pay these fees online and accepts usual credit cards, but no PayPal.