I agree it just feels wrong as it was such a staple of the UK industry (Madmans probably bracing themselves).I understand their reasoning (and as a company they had their issues) but it still leaves a bit of a bad taste with Manga being such a pioneering UK brand in the anime scene not just in the UK, but in the English speaking world in general. Would there even be a UK anime scene without Manga and their sensationalist ways and ridiculous dubs? Certainly not on the scale there is now.
Besides, I've always hated the name "Funimation" it just sounds so cheesy and more like they produce animation for pre-schoolers or something.
It does make sense, perhaps it’s just my Britishness prickling slightly, I dunno, but even putting a business head on I still find the Manga name and logo far stronger and snappier from a branding perspective than Funimation’s bland eyeless smiley and four-syllable stupid name.It makes a lot of sense to consolidate brands so that people can actually find things online, so I approve overall.