I'm not disputing what prices AL are selling it for. I'm just saying that this isn't unusual for MVM where the standard preorder prices are 30% off the RRP. Sorry if there's any misunderstanding but I don't think this is unusual.Currently all the anime are selling it at £59.99 or £54 with the 10% off code
Mvm are currently selling it at £48.99
Which means they are selling it at a better pre order price than all the anime have.
(Sidenote this is a first time for me where all the anime are selling one of there pre releases on another platform for less)